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Wednesday, February 8, 2017

Army Special Forces Veteran-Owned Coffee Company Hits Back at Starbucks: Video

By Rick Pearcey • February 8, 2017, 12:46 PM

Fox News reports:

In response to Starbucks announcing it would hire 10,000 refugees to protest President Donald Trump's executive order on immigration, one veteran has a different plan.

Evan Hafer, an Army Special Forces veteran and CEO of Black Rifle Coffee Company, said he would hire 10,000 veterans.

"Our plan is to build 600 stores in the next six years. I'm gonna try to push this forward with the community behind me," Hafer said yesterday on Fox & Friends.

"According to January 2017 data from the Department of Labor, there is a 6.3 percent post 9/11 veteran unemployment rate in the country," FoxNews reports.

Hafer says "he would be mostly hiring from this group but would extend to Gulf War veterans as well if need be," according to Fox.

"Black Rifle Coffee Company was founded two years ago and has a more than 50 percent hiring rate of veterans as employees," Fox reports. 

How did combat combine with coffee to enter the marketplace battlefield? Hafer explains:

I started Black Rifle Coffee Company to provide a high-quality, roast-to-order coffee to the pro 2A [2nd Amendment] and veteran communities.

Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills.

I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast.

Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ, and the causes we support.

Not surprisingly, therefore: "Hiring vets is not PR for me. It's who we are," Hafer says.

To learn more about Black Rifle Coffee Company, visit the website (which is outstanding which would be outstanding, for example, if Black Rifle Coffee Company drops profanity from the names of some of its coffee offerings -- update, March 5, 2017).

Watch the Fox & Friends interview here.